A page variant is a version of a page created within a split test. Create and publish page variants to test page design or content modifications. 

You can create as many different variants of a page as you want to perform split testing (A/B testing) or multivariate testing.

All page variants share the same URL of the page. When a visitor views a page with at least two variants the page variant they see is based on the traffic distribution you set for each variant.

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