Form fields allow you to collect specific data points about your Visitors, such as name, email address, etc. Landing Lion keeps track of the data visitors submit through your form fields.

Form fields are the building blocks for forms in your pages. There are two categories of form fields in Landing Lion: stock and custom.

  • Stock form fields - used for capturing basic visitor data (i.e. name or email). These come ready to be dropped into your form. You cannot edit the field ID of stock form fields.
  • Custom form fields - used for capturing other visitor data that isn't available in our stock fields (i.e. birthplace). You can edit the field ID of custom form fields.
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