What is a Subdomain?
A subdomain is a domain that is part of a larger domain (or alias of your root domain). The only domain that is not also a subdomain is the root domain. For example, blog.landinglion.com and help.landinglion.com are both subdomains of landinglion.com. And when you created your Landing Lion account you were given a unique subdomain for your workspace. 😉
Note: For instruction on how to add your own custom domain (or subdomain) to your Landing Lion account view this guide.
Typically, subdomains are used if there is content that you want to distinguish from the rest of the site or serves a different purpose. While a subdomain is part of the main website, it’s considered a separate site by search engines.
Use Cases for Subdomains
- Create a different website or landing page for a niche product or service. For example: When you use Google Maps, the URL is formatted maps.google.com which describes its exact purpose.
- Separate your blog or online store from your main website.
- Create single or multiple landing pages for an event, ad campaign, etc. under a specific subdomain.
- Subdomains can also be used to target a specific market segment or language group.
What is a Subfolder (Subdirectory)?
A subfolder (also referred to as a subdirectory) is the part of the URL that houses a specific subset of content. A website is like a filing cabinet, the folders within the cabinet are the subdirectories of your site. Individual directories are located to the right of the domain. For example, take landinglion.com/integrations and landinglion.com/templates for instance – both "integrations" and "templates" are subfolders (or subdirectories) within landinglion.com.
When creating your site, subfolders are a great way to to organize related pieces of content and group a collection of pages on your site.
Pro-Tip: You can use collections in Landing Lion to group pages that are part of the same subfolder (or subdirectory).