⚠️ Note: If you have already enabled double opt-in for a specific list inside of MailChimp, you DO NOT need to enable double opt-in again for that list inside of Landing Lion.

What is double opt-in?

Double opt-in is an easy 2-step process that a visitor needs to complete so they can be added to your email list. 

First, your visitor fills out the sign-up form on your page. Then, they must click the verification link in a confirmation email before being added to your list. 

Why double opt-in?

With the double opt-in process, you'll know that each email address added to your list is for a valid, monitored inbox. Double opt-in also provides additional proof of consent for your visitors and we suggest you use double opt-in if your business will be subject to the GDPR.

How to enable Mailchimp double opt-in

1. In your page settings, access your integrations tab. Or if your page is already integrated with MailChimp, click the icon to jump to the integration.

2. You'll find the 'Enable double opt-in' toggle under the list selector to turn double opt-in on or off.

Now your visitors and subscribers can sleep well knowing that you're adding them to your list the honest way 👍

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